Top 10 Fashion Brands and Their Presence in the Metaverse
Metaverse is an unexplored place, but everyone is curious about it.
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Updated November 2026. This was first published on 1 October 2022. The idea is the same. Any number below is what the original piece said then. It is not a new count.
Key takeaways
- Metaverse is an unexplored place, but everyone is curious about it.
- This curiosity is driving the developers and companies to explore and push into what is possible.
- The metaverse is a work in progress; thus, developing and integrating things along the way is easier.
Metaverse is an unexplored place, but everyone is curious about it. This curiosity is driving the developers and companies to explore and push into what is possible. The metaverse is a work in progress; thus, developing and integrating things along the way is easier. We have seen Mark Zuckerberg explain his vision of the metaverse, and since it is trying to be a virtual rendition of the real world, we see a lot of brands jumping in to make a presence there. The brands can exist there in a unique way. they can either develop elements in the virtual space or sell NFTs. Fashion brands have a lot of scope here because every user in the metaverse has an avatar. The brands can collaborate with developers or launch their own standalone avatar elements, which users can buy through cryptocurrencies. Fashion brands are also into selling NFTs, and sometimes the NFT sells at a higher price than their physical counterpart just because of the hype around metaverse!
Let’s take a look at the top 10 fashion brands in metaverse.
GucciAn Italian fashion brand synonymous with luxury, Gucci entered the metaverse with an NFT experiment in 2021. Created by its creative director Alessandro Michele and director Floria Sigismondi, it was a film named ‘Aria’ that sold for USD 25000. The auction was held at Christie’s, and all the proceeds went to UNICEF for covid vaccination initiatives. Gucci is one of the first brands to experiment with the metaverse with its collaborations with Roblox and Zepeto. There is a digital version of Gucci garden on Roblox, and Zepeto users can dress their avatars in Gucci designs. It also sold a non-NFT artwork (i.e., it is not available outside Roblox) of a handbag on Roblox at $4115, a higher price than the $3400 real-life bag. The NFT series of Superplastic and Gucci collaboration was a huge success too! Moreover, Gucci is offering land in Sandbox and has also purchased spaces in Decentraland called Plein Plaza to create immersive luxury experiences. Louis VuittonThe French luxury fashion brand, Louis Vuitton, has targeted its Gen Z audience really well by integrating fashion with gaming. In 2021, it launched Louis the game, a mobile game where users play as Vivienne, the brand’s mascot, and goes on a journey across “eight vibrant locations”. This game was launched as a celebration of its founder’s 200th birth anniversary, and the players unlock moments in Louis Vuitton history as they progress in the game. NikeThe American sports fashion brand has always been observed to embrace digital transformation. It is popular for integrating technology to create a unique user experience in its experiential stores. It marked its entry into metaverse with Nikeland on Roblox where fans can socialise, attend events or participate in brand experiences. Fans have been able to meet celebrities like LeBron James and also buy skins for their avatars. Nike has reported that since November 2021, 7 million users have spent time in Nikeland. With its recent purchase of a virtual sneaker brand RTFKT, Nike dived deep into the NFT world. Nike’s president and CEO, John Donahoe, says that this acquisition should accelerate Nike’s digital transformation and allow them to serve athletes and creators better. BurberryBritish fashion brand Burberry has partnered with Mythical games two times to create its NFT collection on the open-world multiplayer game Blankos Block Party. It has also created a social space called The Oasis in a game where users can hang out. The Oasis has beaches, branded sailboats and monogrammed sun loungers for an immersive experience. BalenciagaApart from reports pointing toward the Spanish fashion brand creating a dedicated business to explore marketing and commerce in the metaverse, its most prominent collaboration in recent times is with Fortnite. Balenciaga is going to sell four prominent items from their collection as accessories and skins for the Fortnite avatars. Interestingly, people who buy these in-game avatars can get their avatars featured on billboards of the in-game town square and enter a Balenciaga store to perform a custom dance if they submit photos of their avatars. GivenchyThe French luxury fashion and perfume brand, famous in the hip hop scene, has entered the metaverse by partnering with a renowned graphic artist, Chito. Together, they made 15 NFTs that were auctioned on the Polygon blockchain. The proceedings from this auction went to The Ocean Cleanup, their charity partner dedicated to the elimination of plastic pollution in oceans. JW AndersonAnother British fashion brand that is sailing the metaverse wave apart from Burberry is JW Anderson. Its first NFT in 2021 was the Colourblock Patchwork Cardigan which was popularized by Harry Styles. The cardigan was auctioned on a relatively new platform Xydrobre. The preparation of this NFT took more than 300 hours as the fashion house had instructed its designers to be thorough with the development. Tommy HilfigerThe American premium clothing brand founded by Thomas Jacob Hilfiger ventured into the metaverse in 2020. It partnered with Nintendo’s Animal Crossing New Horizons, a social simulation game. Moreover, like other major fashion brands like Gucci and Nike, it joined Roblox to launch its virtual clothing collection for the users’ avatars. Recently, the brand announced its participation in the metaverse fashion week hosted by Decentraland, wherein consumers can shop NFTs for their avatars or purchase physical items from within the metaverse. This makes the company’s commitment to developing a virtual user experience evident. Dolce GabanaPopularly known for its iconic symbol D&G, this Italian fashion brand is very famous among celebrities and fashion enthusiasts. Dolce Gabana also joined the fashion house Tommy Hilfiger to feature at the metaverse fashion week hosted by Decentraland. The fashion house unveiled a “collection of 20 looks of Metaverse wearables, designed to celebrate the creativity and innovation of the medium.” Moreover, D&G launched an exclusive NFT community called the DGFamily. DiorFounded by Christian Dior, this brand is one of the most expensive and coveted among fashion enthusiasts. It also belongs to the parent company LMVH which owns major brands like Louis Vuitton and Givenchy. Its major metaverse collaborations include partnerships with Ready Player Me and Meitu. Ready Player Me is a virtual avatar platform, and Meitu is an app for pictures and selfies. Through Ready Player Me, Dior creates unique branded experiences to buy exclusive perfumes. Similarly, through Meitu, it has developed an AI filter that creates a makeup effect on the users’ face according to their characteristics.
End Note #
Embracing changing times and staying relevant by making effective choices can be challenging. But we can see big brands, and emerging ones too, like Overpriced making full use of the trend and welcoming new technology to keep their brand up to date. Although nothing can replace a physical, sensory experience of in-store shopping, metaverse can definitely create a different new kind of experience which very few have imagined.
Questions and answers #
What is the main point? #
Metaverse is an unexplored place, but everyone is curious about it.
What else did the original piece say? #
This curiosity is driving the developers and companies to explore and push into what is possible.