Step into the Superworld with Hrish Lotlikar Co-Founder
Hrish is a Co-founder and CEO at SuperWorld.
Updated
On this page
Updated November 2026. This was first published on 21 November 2022. The idea is the same. Any number below is what the original piece said then. It is not a new count. This is a record of a conversation from that day. No new quotes were added.
Key takeaways
- Hrish is a Co-founder and CEO at SuperWorld.
- Previously, he co- founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio.
- He was also the founding Managing Partner of Eastlabs, an early-stage VC fund based in Kyiv, Ukraine.
Hrish is a Co-founder and CEO at SuperWorld. Previously, he co- founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio. He was also the founding Managing Partner of Eastlabs, an early-stage VC fund based in Kyiv, Ukraine.
Previously, Hrish was a Senior Business Developer and Global Evangelist at Toptal (backed.
by Andreessen Horowitz, the Rockefellers & the co-founders of Facebook and Zynga), a venture capital investor at Spencer Trask Ventures, and an investment banker at both UBS Investment Bank and HSBC Securities, where he specialized in public finance, corporate finance, and M&A.
He also was an Associate in the Global Business Development Group at management consulting firm Hewitt Associates. Hrish was born in India and grew up in the United States. He also has spent many years living around the world in Europe, Asia, and South America. He has a close connection to the people and cultures in Ukraine, Belarus, Russia, Spain, France, Vietnam, China, Colombia, Bali, and Thailand. Hrish holds a BA in Political Science from Rice University and both an MBA and MPH from University of Illinois at Chicago. In his free time, he enjoys working out, fashion photography, and traveling the world.
**Q: Before we dig into the interview, can you tell our audience about SuperWorld and how #
SuperWorld is a virtual world mapped on top of the real world in augmented reality. We enable anyone to create, discover, and monetize anything anywhere around them, in the real world. We have divided the surface of the earth into 64 billion properties; each property covers a city block of land 100 meters*100 meters.
If you buy a block of land in SuperWorld, you’re buying a digital asset that is structured as an NFT, which gives you a stakeholder relationship on the platform. You are able to get a share of any monetization that you create, and that is created on the platform in the locations where you own land.
I started SuperWorld with my co-founder Max Woon. Max and I previously worked together on Youtube platforms. I had previously started a company, Rogue Initiative Studios, a film television gaming and virtual reality studio in Hollywood. At Rogue Initiatives, we created cross-platform content, feature film, television gaming, virtual reality, etc.
When PokemonGo came out about six years ago and became a huge hit. Max and I thought to ourselves, what if we can’t build the next PokemonGo; but create a world/place where the next thousands of PokemonGo’s get built onto it. In other words, how can we empower someone to build whatever they want anywhere, discover any content they want, and monetize anything anywhere. that was the whole idea and vision for SuperWorld.
**Q: With SuperWorld, you aim to use the technologies to create a positive social impact. #
A big part of our vision at SuperWorld is to empower people in their real lives. We use tokenomics mechanisms to incentivize people to pursue their passion. One of our investment club partners calls it ‘passion-ware’. We built a platform to enhance people’s real lives, enabling them to do things they love to do and use tokenomic incentives to benefit them.
Another part of our platform’s vision is to collectively use technologies and positively impact the real world. An example of that is when you buy land in SuperWorld, we plant trees in the real world. We have already partnered with the World Bank in the Caribbean to help with disaster recovery in hurricane season. We’re partnered with the United Nations and UNESCO to help rebuild cities like Beirut, Lebanon. A month ago, we brought together two tribes in the Amazon jungle, which had been at war for 500 years, to create digital art in the Amazon. It is discoverable from anywhere allowing people to understand the issues with reforestation in the Amazon jungle.
In the last couple of weeks, we started creating augmented reality content showing the destruction that has happened with the invasion of Ukraine. People can put this content in cities around the world. People can see in their cities what it would look like to have that destruction appear where they live. it helps them get a fundamental understanding and can empathize. We are using that to educate people about the terrible situation in Ukraine. We also had NFTs that we’re selling to enable people to give money to Ukraine. We are doing that because it’s our mission to do things that are positive for the world.
**Q: How can we buy/sell a real estate property on digital platform? What can be done with #
Anything unpurchased is sold at 0.1 ether, which is around $300 right now. If you buy a plot of virtual land at SuperWorld, you’re buying an NFT. The unpurchased plot of land is at 0.1 Ether. you can re-price it to whatever you want once you purchase it. You have complete control of what you re-price it at, it is your digital asset, and it’s decentralized. As an NFT owner, you have the flexibility to create your pricing. others who want to buy it can also bid on the property.
We are focused on creating ways to enable real estate virtual real estate owners to have more information. They can make more informed buying/selling decisions by having all the information on the physical land pricing dynamics where their virtual land is located and the virtual information in terms of SuperWorld.
**Q: How do you ensure NFT users have secured trading on the platform? How many crypto wal #
We are on the Ethereum blockchain and building on Polygon and Solana. By using those protocols for layer two companies to enable our users to transact on NFTs on our marketplace and the virtual land side. We need to build out the platform and be long-term oriented about the protocols that we choose to build on and use the latest in terms of security.
We must provide access to information for our users that enable them to trade in a very informed way.
**Q: Superworld is establishing an advertising marketplace. Can you tell our audience how #
The big idea here is we are enabling anyone to create, discover, and monetize anything anywhere. You can create any type of content, 3D, 2D, or Audio and put that content in any location and it would be discoverable from anywhere in the world. The content could be an AD, augmented reality experience, game, video, photo, 3D interactive object, NFT. we want to open it up to any type of content.
A very useful use case of that is for marketing and advertising purposes. We enable people to create content anywhere; they can create those pieces of content as part of their marketing plans to get further exposure for their business/brand or get users on board with the NFTs they are selling. The opportunities are not just for advertising but also digital commerce, e-commerce, gaming, data, analytics, decentralized finance. there are many ways to monetize in Superworld.
**Q: How many users do you currently have signed up for SuperWorld? What are your future e #
At this stage, what’s essential for us is what the users do when they come to the SuperWorld platform. We found that users are very galvanized by the platform and are excited about the ability to create, discover, and monetize anything anywhere, especially if they are business owners, NFT creators, and influencers.
If you buy land at SuperWorld, you will definitely get other people to purchase land in SuperWorld, which is very exciting. We get so much press because people love to tell the story of SuperWorld, especially when they understand that our mission is to empower people and build a better world.
Everyone buying in SuperWorld has a powerful connection to the places they own. it may be the places they visit, areas they live in, or places where they own businesses. The users are telling us precisely what they want to build on the property they own; maybe create an AR experience or a building.
Our average paying user spends about $4000 in the first months of being on the platform, buying about 10 to 15 properties and they are very strongly engaged. We sold tens of thousands of properties around the world till now. It is a very galvanized engaged user base that’s very excited about building and creating SuperWorld.
**Q: Environmental impact is one of the major concerns associated with this industry. Can #
We are focused on building a sustainable platform and finding a way for users to transact in SuperWorld without paying gas fees. We have recently integrated with Polygon and will be merging with Solana. We wait for Ethereum 2.0 proof-of-stake to be fully launched to lower gas fees.
We need to look at alternatives and be strategically long-term-minded about sustainability.
As mentioned, every time someone buys virtual land, we plant trees in the real world. We are very focused on building a better world; it’s a big part of our mission.
As we grow as a company, we will keep adopting new strategies that help us become more and more sustainable.
**Q: How do you think AR/VR technologies will evolve in the coming years? Would the craze #
AR/VR technologies are advancing very quickly. The technology on the software side has advanced in the last five years with the rollout of ARKit and ARCore from Apple and Google. Unity and Unreal have made a lot of strides. Niantic just launched their ARDK, which revolutionized the augmented reality world.
There is a lot of investment on the software side in augmented reality. On the hardware side, several international media companies and hardware companies are building products using Qualcomm’s snapdragon chips to enable them to create hardware to bring all of this software into the hands of the public. I think NFTs will speed that up just because of the ability to transact using digital commerce to allow creators to connect directly to their followers and customers.
**Q: You are one of the industry’s most influential people, and I am sure aspiring entrepr #
For entrepreneurs looking to build in the metaverse, AR/VR, blockchain, or AI space: If you’re building a decentralized company, it is important to have a vision that empowers your community and builds long-term utility products.
I think these technologies’ foundational layers are compelling, influential, and valuable for many reasons. If you’re an entrepreneur, you must use these technologies (NFT, blockchain, Defi, or AR/VR) to build products that use the foundational power of these technologies to provide your users in your community with long-term utility.
It is crucial to build something that solves problems and empowers your users. One must pursue ideas that they are passionate about. if you are doing what you love that would keep you going.
Questions and answers #
What is the main point? #
Hrish is a Co-founder and CEO at SuperWorld.
What else did the original piece say? #
Previously, he co- founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio.