SoloFounder

Tally.so: 5 people, $3M ARR. No sales team. Pieter Levels: 0 employees, $3.2M ARR. No marketing budget. This is the playbook they didn’t publish.

Midjourney: 40 people, $500M revenue, $0 raised. BuiltWith: 1 employee, $14M ARR. This isn’t luck. It’s a repeatable system. Here’s the full atlas.