The Solo Founder Sales & Marketing Atlas: How 1–5 Person Teams Sell Like 100-Person Companies
Tally.so: 5 people, $3M ARR. No sales team. Pieter Levels: 0 employees, $3.2M ARR. No marketing budget. This is the playbook they didn’t publish.
SoloFounder
The Solo Founder Revenue Atlas: How 1–5 Person AI Companies Are Outearning 500-Person Teams
·14 mins
Midjourney: 40 people, $500M revenue, $0 raised. BuiltWith: 1 employee, $14M ARR. This isn’t luck. It’s a repeatable system. Here’s the full atlas.